Looney Tunes Premium - One Universal Production

To usher in the Year of the Rabbit in 2023, One Universal Production (OUP) collaborated with Pavilion Bukit Jalil to bring a joyful and memorable Looney Tunes Premium merchandise series to life as part of the mall’s Chinese New Year celebrations. In partnership with Warner Bros., the campaign invited shoppers to collect a full set of exclusive Looney Tunes gifts inspired by the beloved cast of characters — including Bugs Bunny and Tweety Bird — adding a playful twist to the festive spirit. From limited-edition Ang Pow packets to A5 notebooks, tote bags, and thermos flasks, each item was designed to blend fun and utility, delighting fans of all ages while capturing the colourful charm of Looney Tunes.

Running until 6 February 2023, the Looney Tunes Premium merchandise offered shoppers incentives to engage with Pavilion Bukit Jalil’s celebratory line-up of events and performances throughout Chinese New Year. By redeeming their festive spending at designated thresholds, visitors were able to take home these exclusive keepsakes that commemorated both the season and the legacy of Bugs Bunny — turning every visit into a chance to create cheerful memories with family and friends.

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